Firm culture: How social norms affect gender bias in hiring in online labour markets

On June 25, 2025, the Centre for the Study of the Economies of Africa (CSEA) hosted Prof. Belinda Archibong, Associate Professor at Johns Hopkins University School of Advanced International Studies (SAIS), for a thought-provoking paper presentation titled "Firm Culture: How Social Norms Affect Gender Bias in Hiring in Online Labour Markets." The event was held at the CSEA Conference Hall in Abuja.

Prof. Archibong’s presentation examined the complex dynamics  of gender inequality in hiring, using empirical data from online labour markets. Her research revealed that co-ethnic female applicants were 15% less likely to be hired than their male counterparts, revealing a concerning shift of gender and ethnic bias. Despite advancements in  digital hiring platforms, the findings underscore  how deeply established patriarchal standards continue to impact hiring decisions, particularly in leadership and executive positions where women are disproportionately under-represented.

Participants at the seminar  made valuable contributions to the session, focusing on the robustness of the data and the methodological approach employed in the study. A vibrant Q&A session followed, prompting insightful discussions on the  broader implications for labour market reforms and gender justice in Africa.

Prof. Archibong's presentation challenged preconceptions about the neutrality of digital hiring spaces while simultaneously emphasising the critical need for more inclusive hiring practices. The discussion served as a powerful reminder that technology alone cannot eliminate social bias; rather, active governmental action and cultural change are required.