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In Nigeria, digital adoption is gaining traction, with businesses, government, and citizens adopting digital technologies to improve efficiency and connectivity. Nigeria is ranked by the United Nations Conference on Trade and Development (UNCTAD) as Africa’s eighth-largest B2C e-commerce market. Nigeria's high rank is due to an increase in postal dependability as measured by the Universal Postal Union (UPU) and the volume of both customers as well as revenue.
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